Steve Jobs, founder of Apple Computers has said, “Communications is what you have left when all the facts are gone.”
Scratch the surface of every successful venture and you will find a careful, thorough, meticulous communications plan executed by educated leaders who are willing to adapt and innovate. Any leader should have one basic priority: the quality of the people they direct. Without the skill and spirit of their people, the best plans and policies cannot work.
Is your behavioral health facility communications really up to speed? Do your strategies really run counter to conventional wisdom? Are you actively communicating and launching new products and services? Is your behavioral health organization built for speed in this fast paced, changing environment?
Most importantly, do you have a close relationship with your patient and referral base? Where competition is usually focused on price, quality and accessibility have you found more innovative ways of competing? With over capacity everywhere, providing the same set of services as everyone else is a losing game. However, competing on these standard measures alone will almost surely fail to grow the organization. Success over the long haul is more than just offering good deals. It really is about building long term relationships and communications with patients, referral sources and your professional staff.
The effectiveness of management’s strategic thinking has everything to do with how successful the organization performs in today’s competitive marketplace. You cannot become successful at selling your services by only improving them a small amount. New ideas such as upgrading customer expectations, challenging the status quo, improving treatment outcomes, introducing technologies that communicate with your consumer base may at first appear strange but their originality will pay-off handsomely.
Normally good organizations are always fun places to work – and fun places to receive health care services from. You don’t have to be downbeat to have a disciplined successful work environment. For the most part services provided by organizations’ that brings smiles to the faces of consumers and employees are also happy and successful ones because they communicate effectively.
In today’s business environment people want to be able to move fast, stay busy, while expecting similar abilities in their leaders. Using updated software technology to help in managing staff communications keeps everyone in the loop on current operational decisions. Leveraging high speed, quality communications technologies in effect changes the competitive business formula for success.
