We believe the organization must reflect the core values and vision of its leadership. As the human element within the organization continues to grow and develop, there should be an evidence-based performance reporting system in place, to ensure the organization benefits from real time patient experiences.
In today’s rapidly changing environment, we are finding advanced companies are now applying new product development ideas to non-profit health delivery systems. Savvy managers should assume hungry competitors will want to expand their services as well, regardless of whether it makes financial sense not. Because innovative products can be relatively easy to reverse engineer and duplicate, these types of products/services often result in a time limited advantage to the organization.
However, the design of exceptional service delivery systems focused on the human element are much more difficult for competitors to try to duplicate. As a result, these types of service programs are much longer lasting.
Management can counter these developments from their competition by creating a model experience and ensuring their patients are receiving the highest quality of care possible. This branding should include: highly qualified staff, continuous measurement of quality improvement indicators, all while assuring professional care is delivered in a friendly, efficient, consistent and responsive manner.
Well- designed services around the human element have the ability of creating an intimate and emotional bond with patients, families and referral sources. These types of services are capable of driving long term loyalty and organizational growth.
Consumers are not predictable bundles of economic desires but rather human beings who will not necessarily be satisfied by having lots of things. Sustainable behavioral health businesses will be the one’s offering carefully designed products and services that will bring the world present for consumers.
“The digital environment within the treatment program is never going to be all about the adoption of new technology – it’s really all about managing the human element and the people who work there…”
